The Lunch break entrepreneur

The logo. The six figure branding exercise with identity design. Yea I forgot about that. Since I have decided to do this site on a lunch break budget I used http://creatr.cc/creatr/ to "develop" my logo. I came up with a nice effect, the name sumrshr.com is easy to remember by itself and I can add some logo creative to the end of it down the road if all goes well. The fact is this that large companies rebrand themselves all the time and spend a lot of money doing it. That makes all the sense in the world because they spent millions building a brand already, I haven't. So with some experience I can say that my logo is just right.